The Sporting Iconoclast
Challenging the conventional wisdom, sowing new ideas, sending some old ones to the compost heap

Posts Tagged ‘broadcasting

‘NBA Cares’ commercial’s sentiment is nice but nonsense

February 19, 2010

By Ed Cohen Have you seen the “NBA Cares” commercial in which children and NBA stars solemnly declare that basketball is more than a game, that it’s filled with lessons for life? The message is that virtues like discipline, teamwork and hard work help you succeed not only on the court but in life. Fair […]